Media Evolution City / JUUL FROST Architects

Architects: JUUL FROST Architects
Location: Malmö, Sweden
Project Year: 2012
Project Area: 9,600 sqm
Photographs: Felix Gerlach

Media Evolution City officially opened in June and today more than 450 media people work in the building. The building houses small, medium sized and large media companies and the objective is to create a meeting place for innovation, business development and match making. JUUL | FROST Architects have opened JFA Studio – a Swedish showroom – in the building and have hereby moved into their own design.

New ways of working

Media Evolution City is developed by JUUL | FROST Architects in close collaboration with Wihlborgs Fastigheter AB and Media Evolution which are responsible for running Media Evolution City. Frames for “new ways of working” characterized by collaboration, synergy and knowledge sharing is the result of the project. Hereby the building becomes a manifestation of the measures that the City of Malmö currently are initiating in order to support the city’s ongoing transformation process.

The city as metaphor

Media Evolution City is programmed as “a city in the city” with streets, alleys and public facilities at floor level where informal and temporary meetings take place. Staircases function as meeting places that not only lead users and visitors around in the building but in combination with transparent glass panels actively expose the various activities that take place in Media Evolution City.